How to Optimize a PPC Campaign

Note from Shabbir: In an earlier post, I had written about how I set up my PPC campaign for my store, and Dennis from Store Growers was kind enough to give some constructive criticism on how I went about things. Since then, Dennis has helped me optimize my campaign to try and make the best of the situation. In this post, Dennis shows you what to do with a PPC campaign after it has been running for a while. By this time, a campaign will have gathered enough data to show you something … [Read more...]