Turning My Online Store Into An Amazon Affiliate Site

Big news: Last month(April), I turned my store into an Amazon Affiliates website. I'm no longer selling my own drop-shipped goods. Instead, I'm funneling traffic to Amazon.com using affiliate links, adapting the revenue model advocated by many such as Spencer Haws and Jon Haver. This post is going to be VERY transparent - I'll be sharing Analytics and revenues, with screenshots. I was mulling over this decision for a very long time. I think it must have been for about 3-4 months before I … [Read more...]

4 Marketing Automating Mistakes That Will Cost You

Today I'm excited to bring you a guest post by Josh Ludin of NeverJobHunt.com. Josh Ludin  is a serial experimenter with various forms of making money online, and writes about his successes, and most importantly, failures at NeverJobHunt.com. He's a huge hockey fan and player, and aims to step foot on 6 of 7 continents. The ecommerce industry is quickly heading down the path of complete marketing automation. If you've been in eCommerce for the last 5 years, I'm sure you've tried multiple … [Read more...]

10 Lessons From The World’s Best Product Description

When it comes to selling online, your product descriptions are the most important factor when it comes to getting people to buy. If you walked into a traditional store and had questions, there would be a salesman there to help you choose and answer any questions. In an online store, your description has to play the role of the salesman. Have you ever heard of the saying “Learn from the best?” In online retail, as much as we may not like to admit it, Amazon has to be the best there is. With … [Read more...]

The Email Marketing Opportunity You May Be Ignoring

This is a guest post by Ed Hallen of Klaviyo, an email marketing platform for ecommerce merchants Did you know that welcome emails have a 60-80% open rate? Considering that newsletters average a 20% open rate, you don’t have to be a “glass half full” kind of person to realize how impressive that is. And yet, consider what most welcome emails are like. They are usually bland, transactional, brandless messages confirming your subscription and maybe - MAYBE - tossing you a 10% coupon … [Read more...]

10 Podcasts Every Online Store Owner Should Listen To

Podcasting is really catching on - and there is no shortage of great content being pumped out by talented individuals in ecommerce and online business, too. I enjoy podcasts because they are lively discussions - so a step up from a traditional article or blog post, and since most of these guys and gals do interviews, you get a refreshing mix of familiarity and something new, too. Long car and train rides are no longer monotonous - I just plug in my iPod and start catching up on episodes! Here … [Read more...]

How To Add A Custom Email Opt-In Box To Bigcommerce

Building your email list is one of the most crucial things you can do to set up your store for success. When a customer trusts you enough to give you their email, that tells you two things: a) They like you b) They are willing to hear from you repeatedly Half the battle is already won, because your visitor is now hooked. Bigcommerce stores come with Newsletter Subscribe boxes from the get-go, but to put it bluntly, they are hideous. [image] When something is buried so deep in a … [Read more...]

The Right Way To Set Up Free Shipping In Bigcommerce

Free shipping is a huge factor in reducing the number of abandoned carts and increasing your overall conversion rate. The conventional wisdom for free shipping on ecommerce stores(especially drop ship stores) is to have a rule of sorts - all purchases above X amount receive free shipping. I've experimented with a lot of ways to make this work on BigCommerce, and the default options they have(and talk about in their support pages) are not the best. Method 1 - Create a discount rule Here, … [Read more...]

How To Make Guest Checkout The Default In Bigcommerce

Nothing turns me off of buying something online more than the store forcing me to register for an account before I can complete the purchase. Usually, I'm so disgusted when I see this that I just go look for that item somewhere else right away. When people come to your store, you want to make sure that doesn't happen! When I was using BigCommerce for my store, I came up with a neat hack to transform the checkout page. Bigcommerce has a pretty neat feature where guest checkouts get accounts … [Read more...]

How to add credit card logos to Bigcommerce checkout

Trust symbols like credit card logos and security seals make a big difference in building confidence in your customer's mind, especially if you are a relatively small and unknown retailer. Bigcommerce doesn't come with this functionality out of the box, but adding these symbols is pretty simple business, no matter what theme you are using. For this tutorial, I will be using a "White" theme(BigCommerce color codes their themes). Let's get started! First off, you want to login to your … [Read more...]

HTML & CSS for eCommerce store owners

If you own an ecommerce store(or are planning to in the future) and you don't have much experience with coding or design, you know that one of the biggest hassles we face is making design changes to our websites. HTML and CSS, at a cursory glance, can seem really, really intimidating. Lucky for us, we don't have to build websites from scratch, so we don't need to do a college level course in web design to tweak our stores. We just have to know the right things. So I present to you: The … [Read more...]