How You Can Generate More Profit Using Google’s Dynamic Search Ads

This is a guest post from Eyal Reich of StoreYa Here at StoreYa we manage an ads budget of ~$1M per month using the Traffic Booster. Advertising on Google AdWords and competing with the big players out-there can be hard. This is the reason we decided to share with you in this post some valuable information that will help you win the AdWords game! If you haven’t started using AdWords Dynamic Search Ads yet, you’re missing out on heaps of targeted traffic for your online store. In a … [Read more...]

How to Optimize a PPC Campaign

Note from Shabbir: In an earlier post, I had written about how I set up my PPC campaign for my store, and Dennis from Store Growers was kind enough to give some constructive criticism on how I went about things. Since then, Dennis has helped me optimize my campaign to try and make the best of the situation. In this post, Dennis shows you what to do with a PPC campaign after it has been running for a while. By this time, a campaign will have gathered enough data to show you something … [Read more...]

How I Set Up My PPC Campaign(and what’s next)

Now that my store is launched, I have to drive some initial traffic to it. Unfortunately, for a site this new, there won't be any significant organic traffic in the immediate future, so to get started, I decided to use paid advertising. I'm using paid advertising for two reasons: It will help me validate my niche and start to get an idea of what exactly my customers want Hopefully, I can optimize the campaign into a permanent, profitable traffic source that I can keep running Before … [Read more...]

Selling with Google Adwords on a tiny budget

This is a guest post by Dennis Moons. Dennis is an experienced adwords marketer, and he has also written a really nice post on r/entrepreneur which you can see here. I really liked what Dennis had to say in the reddit post, so when he approached me for a guest post, I didn't hesitate at all. Enjoy! Increasing sales with an online advertising campaign can seem like a daunting task for online store owners. It is indeed challenging to create campaigns that work. Most companies spend a lot of … [Read more...]

[Infographic] A Roadmap of 19 Ecommerce Marketing Strategies

The most challenging part of running an online store is not setting it up, but it's how to market it. There are tons of ways you can go about marketing, from SEO, PPC, and even YouTube videos. Having a solid marketing strategy is crucial to succeeding in online business. What's more important is that you need to strike a balance between your marketing strategies - you don't want to put all of your eggs in one basket. You can think of eCommerce marketing as a roadmap. If you just go down … [Read more...]

The Story Of David And Goliath(Or All Of Us Vs. Amazon)

Normally, I don't listen to audiobooks, preferring to read, but a few days ago, I was listening to a podcast and heard about a free one-month, one-book trial of a service called Audible. I thought, "what the hell," this is something new, and I'm getting a free book, so let's give it a shot. I signed up, installed the app on my phone, and downloaded Malcolm Gladwell's newest book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. The link, by the way, goes to Amazon's … [Read more...]

Getting More Email Subscribers To Your Ecommerce Store

As online store owners, we are obsessed with getting traffic. I know I am. Every day, I open up my analytics and smile as I look at my vanity metrics. Traffic sources. Organic traffic. Direct traffic. Referral traffic. Time on page. Bounce rate. Then, as a by-the-way, I have a look at conversions. Yikes! It's nowhere near what I want it to be. When I look at the overall percentage of new visitors, it's startlingly high. This is both a good thing and a bad thing. It's good … [Read more...]

How To Show Compelling Ads Without Paying A Dime

If you have ever used Google Adwords or Bing Ads, you know that you have to capture your customer’s attention and get them to click, all in a measly 3 lines. The First Line 25 Chars. (24) The Second Line Gives You 10 More. (33) Then You Seal The Deal In The Third (35) OhUGetURLToo.Com There is another kind of online search ad, too. Except it’s not really an “ad,” since you don’t pay for it. But you do need to EARN it. Are you catching on? It’s your website’s listing in the organic … [Read more...]