How I Developed My First Ecommerce App

Ecommerce has evolved from the simple cart-checkout of the 1990s to a booming ecosystem full of apps and addons that enhance your selling and your buyer's buying experience. When Fish Finder Source used to be an online store, it was running on Bigcommerce. I chose Bigcommerce for that particular store because I was going to carry a lot of inventory and needed many levels of categories and subcategories: a feature that is easily doable using Bigcommerce. The idea I carried lots of … [Read more...]

4 Marketing Automating Mistakes That Will Cost You

Today I'm excited to bring you a guest post by Josh Ludin of NeverJobHunt.com. Josh Ludin  is a serial experimenter with various forms of making money online, and writes about his successes, and most importantly, failures at NeverJobHunt.com. He's a huge hockey fan and player, and aims to step foot on 6 of 7 continents. The ecommerce industry is quickly heading down the path of complete marketing automation. If you've been in eCommerce for the last 5 years, I'm sure you've tried multiple … [Read more...]

The Email Marketing Opportunity You May Be Ignoring

This is a guest post by Ed Hallen of Klaviyo, an email marketing platform for ecommerce merchants Did you know that welcome emails have a 60-80% open rate? Considering that newsletters average a 20% open rate, you don’t have to be a “glass half full” kind of person to realize how impressive that is. And yet, consider what most welcome emails are like. They are usually bland, transactional, brandless messages confirming your subscription and maybe - MAYBE - tossing you a 10% coupon … [Read more...]

[Infographic] A Roadmap of 19 Ecommerce Marketing Strategies

The most challenging part of running an online store is not setting it up, but it's how to market it. There are tons of ways you can go about marketing, from SEO, PPC, and even YouTube videos. Having a solid marketing strategy is crucial to succeeding in online business. What's more important is that you need to strike a balance between your marketing strategies - you don't want to put all of your eggs in one basket. You can think of eCommerce marketing as a roadmap. If you just go down … [Read more...]

Getting More Email Subscribers To Your Ecommerce Store

As online store owners, we are obsessed with getting traffic. I know I am. Every day, I open up my analytics and smile as I look at my vanity metrics. Traffic sources. Organic traffic. Direct traffic. Referral traffic. Time on page. Bounce rate. Then, as a by-the-way, I have a look at conversions. Yikes! It's nowhere near what I want it to be. When I look at the overall percentage of new visitors, it's startlingly high. This is both a good thing and a bad thing. It's good … [Read more...]