How You Can Generate More Profit Using Google’s Dynamic Search Ads

This is a guest post from Eyal Reich of StoreYa Here at StoreYa we manage an ads budget of ~$1M per month using the Traffic Booster. Advertising on Google AdWords and competing with the big players out-there can be hard. This is the reason we decided to share with you in this post some valuable information that will help you win the AdWords game! If you haven’t started using AdWords Dynamic Search Ads yet, you’re missing out on heaps of targeted traffic for your online store. In a … [Read more...]

Growth Hacking for new ecommerce stores

This is a guest post by Matt Janaway. Gary Vaynerchuk describes growth hacking with this simple quote: “Growth hacking is just: GET USERS!” It’s a simple statement pulled from his Twitter account, and it works as a nice introduction to this term we call “growth hacking.” I’m not a huge fan of the movement, considering it’s a vague term, and most people don’t have the slightest idea what it means. So, yes Guy is completely right. Growth hacking is simply what online companies would … [Read more...]

Setting Up My Online Store

Now that I've chosen my niche, it's time to set up my store. After a few trials and errors, I've decided to do things a little bit differently this time. I think the biggest fear I used to have at the back of my mind was the fear of losing money if the business went sour. If you're into "The Secret" and "Think And Grow Rich", you'll recognize that mindset as a terrible one. And while I'm not really sure of the science behind what effect a positive mentality has on your business(if there … [Read more...]

How I Chose The Niche For My New Online Store

When it comes to selling online, the first question that does(and should) come to mind is what to sell online! It's quite probably the hardest part of starting a store, and if this step is executed correctly, you've already won half of the battle. However, picking something to sell online is kind of like playing Jenga. There are no "perfect" niches, but you have to find one where you can sacrifice certain things(remove Jenga blocks) and still keep the tower upright! Nearly a year after … [Read more...]

Picking The Right Niche With Shopify Contest Winners Drones Etc.

I hope you all are as excited about this post as I am! I had the privilege of interviewing Shopify's Build-A-Business contest winner Shawn Rowland of Drones Etc. Shawn and his partner Jonathan Baird have always wanted to start a business together. They tried three times before the fourth business - this one - took off. Shawn is a medical resident, and Jon used to work at a bank - but since the business has kicked off, Jon works full-time at Drones Etc. along with 6 employees. What really … [Read more...]