How To Drive Ecommerce Sales Using Quizzes

This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your customers and visitors. In this post, JP will show you how one store is implementing quizzes successfully, and how you can design your quizzes for the most relevance and interaction with … [Read more...]

Ecommerce SEO: The Complete How-To

Who is this guide for? This guide is all about SEO - I've tried to take everything that you and I - as online store owners - need to know about SEO and present it here in a simple, easy-to-understand format. I've also tried to make the guide as actionable as possible, so you can start applying what you learn right away. SEO can seem daunting - but it shouldn't be. It's more like a regular process, and should be regarded as part of your business, not something you do on the side. If you are … [Read more...]

10 Lessons From The World’s Best Product Description

When it comes to selling online, your product descriptions are the most important factor when it comes to getting people to buy. If you walked into a traditional store and had questions, there would be a salesman there to help you choose and answer any questions. In an online store, your description has to play the role of the salesman. Have you ever heard of the saying “Learn from the best?” In online retail, as much as we may not like to admit it, Amazon has to be the best there is. With … [Read more...]

How To Add A Custom Email Opt-In Box To Bigcommerce

Building your email list is one of the most crucial things you can do to set up your store for success. When a customer trusts you enough to give you their email, that tells you two things: a) They like you b) They are willing to hear from you repeatedly Half the battle is already won, because your visitor is now hooked. Bigcommerce stores come with Newsletter Subscribe boxes from the get-go, but to put it bluntly, they are hideous. [image] When something is buried so deep in a … [Read more...]

The Right Way To Set Up Free Shipping In Bigcommerce

Free shipping is a huge factor in reducing the number of abandoned carts and increasing your overall conversion rate. The conventional wisdom for free shipping on ecommerce stores(especially drop ship stores) is to have a rule of sorts - all purchases above X amount receive free shipping. I've experimented with a lot of ways to make this work on BigCommerce, and the default options they have(and talk about in their support pages) are not the best. Method 1 - Create a discount rule Here, … [Read more...]

How To Make Guest Checkout The Default In Bigcommerce

Nothing turns me off of buying something online more than the store forcing me to register for an account before I can complete the purchase. Usually, I'm so disgusted when I see this that I just go look for that item somewhere else right away. When people come to your store, you want to make sure that doesn't happen! When I was using BigCommerce for my store, I came up with a neat hack to transform the checkout page. Bigcommerce has a pretty neat feature where guest checkouts get accounts … [Read more...]

How to add credit card logos to Bigcommerce checkout

Trust symbols like credit card logos and security seals make a big difference in building confidence in your customer's mind, especially if you are a relatively small and unknown retailer. Bigcommerce doesn't come with this functionality out of the box, but adding these symbols is pretty simple business, no matter what theme you are using. For this tutorial, I will be using a "White" theme(BigCommerce color codes their themes). Let's get started! First off, you want to login to your … [Read more...]

HTML & CSS for eCommerce store owners

If you own an ecommerce store(or are planning to in the future) and you don't have much experience with coding or design, you know that one of the biggest hassles we face is making design changes to our websites. HTML and CSS, at a cursory glance, can seem really, really intimidating. Lucky for us, we don't have to build websites from scratch, so we don't need to do a college level course in web design to tweak our stores. We just have to know the right things. So I present to you: The … [Read more...]