Why You Should be Building Links For an eCommerce Website (Infographic)

Link building is a massive part of any SEO strategy, but it’s incredibly important to eCommerce sites for exposure in both organic search and referral traffic. There are many ways to increase these crucial links to your site, but it’s also important to understand how they affect your ranking factors. Once you’ve chosen the niche for your online store, you should start looking at these ranking factors that affect how your website appears on search results. Even if you’re using one of today’s … [Read more...]

[Infographic] A Roadmap of 19 Ecommerce Marketing Strategies

The most challenging part of running an online store is not setting it up, but it's how to market it. There are tons of ways you can go about marketing, from SEO, PPC, and even YouTube videos. Having a solid marketing strategy is crucial to succeeding in online business. What's more important is that you need to strike a balance between your marketing strategies - you don't want to put all of your eggs in one basket. You can think of eCommerce marketing as a roadmap. If you just go down … [Read more...]

The Link Builder’s Work Week

This post is a follow-up to my last one, 50 ways to build links to an ecommerce store. A giant list of 50 ways to build links is awesome, but at the same time, incredibly overwhelming. Heck, I was overwhelmed as I wrote it, so I can only imagine how overwhelming it would be to actually put each and every one into action. If you try to do all of that at once, YOU WILL GET BURNED OUT. And getting burned out is bad. Very, very, bad. As an eCommerce bootstrapper, you must, must be prepared for … [Read more...]

50 Actionable Ways To Build Links To Your eCommerce Store

We've all seen this type of post before, right? 101 Ways To Build Backlinks. 32 White Hat Ways To Build Inbound Links. By far, my favorite on is on PointBlank SEO at Link Building Strategies: The Complete List. Plain awesome. But... Do you know what bugs me about these posts? None of them are tailored to multi-product eCommerce stores! Enter Bootstrappers. May I present: a giant list of link building techniques, all tailored specifically to eCommerce stores using a shopping … [Read more...]