14 Ideas For Your Store’s Blog

A solid content strategy is really key for running a niche online store. A powerful blog will drive traffic and ultimately sales, too. Just yesterday, for example, I received a phone call from a lady who found my store through a particular article and had some more questions. I closed the sale! The point here is if I can have 10s, if not 100s of other helpful blog posts and articles, there is so much more traffic that is just waiting to come to my store. One problem does come up, … [Read more...]

Ecommerce SEO: The Complete How-To

Who is this guide for? This guide is all about SEO - I've tried to take everything that you and I - as online store owners - need to know about SEO and present it here in a simple, easy-to-understand format. I've also tried to make the guide as actionable as possible, so you can start applying what you learn right away. SEO can seem daunting - but it shouldn't be. It's more like a regular process, and should be regarded as part of your business, not something you do on the side. If you are … [Read more...]

The Link Builder’s Work Week

This post is a follow-up to my last one, 50 ways to build links to an ecommerce store. A giant list of 50 ways to build links is awesome, but at the same time, incredibly overwhelming. Heck, I was overwhelmed as I wrote it, so I can only imagine how overwhelming it would be to actually put each and every one into action. If you try to do all of that at once, YOU WILL GET BURNED OUT. And getting burned out is bad. Very, very, bad. As an eCommerce bootstrapper, you must, must be prepared for … [Read more...]

50 Actionable Ways To Build Links To Your eCommerce Store

We've all seen this type of post before, right? 101 Ways To Build Backlinks. 32 White Hat Ways To Build Inbound Links. By far, my favorite on is on PointBlank SEO at Link Building Strategies: The Complete List. Plain awesome. But... Do you know what bugs me about these posts? None of them are tailored to multi-product eCommerce stores! Enter Bootstrappers. May I present: a giant list of link building techniques, all tailored specifically to eCommerce stores using a shopping … [Read more...]

Should Small eCommerce Guys Even Invest In SEO Anymore?

If you’ve been in the business of developing websites and marketing them for a while, you probably yearn for the “golden days” of SEO. A world with no pesky Penguins or Pandas. A world where you could put up a website, write two or three articles, spin them into 100s, have a software submit those articles to thousands of websites, and be ranking on page one in no time. Those were the days, right? It was also really easy for small e-commerce merchants to get ranked, too. Just put up a site, … [Read more...]

How To Show Compelling Ads Without Paying A Dime

If you have ever used Google Adwords or Bing Ads, you know that you have to capture your customer’s attention and get them to click, all in a measly 3 lines. The First Line 25 Chars. (24) The Second Line Gives You 10 More. (33) Then You Seal The Deal In The Third (35) OhUGetURLToo.Com There is another kind of online search ad, too. Except it’s not really an “ad,” since you don’t pay for it. But you do need to EARN it. Are you catching on? It’s your website’s listing in the organic … [Read more...]

How To Choose An SEO-Friendly Shopping Cart

While Google has nearly 200 ranking factors, most of which are really out of our control, there are a handful that we do have some control over. Optimizing these factors for search engines will have a big payoff in our SEO efforts. Let’s dive in! Title tags: These are the most important as they tell Google what a particular page is about. Your eCommerce platform MUST let you customize title tags for each product, category, and page. Heading tags: These are also really important in … [Read more...]