Setting Up My Online Store

Now that I've chosen my niche, it's time to set up my store. After a few trials and errors, I've decided to do things a little bit differently this time. I think the biggest fear I used to have at the back of my mind was the fear of losing money if the business went sour. If you're into "The Secret" and "Think And Grow Rich", you'll recognize that mindset as a terrible one. And while I'm not really sure of the science behind what effect a positive mentality has on your business(if there … [Read more...]

HTML & CSS for eCommerce store owners

If you own an ecommerce store(or are planning to in the future) and you don't have much experience with coding or design, you know that one of the biggest hassles we face is making design changes to our websites. HTML and CSS, at a cursory glance, can seem really, really intimidating. Lucky for us, we don't have to build websites from scratch, so we don't need to do a college level course in web design to tweak our stores. We just have to know the right things. So I present to you: The … [Read more...]

50 of the Best Shopify Resources

This is a guest post by Nima Patel of Lettuce Shopify is an incredible ecommerce tool for for small to mid-size businesses. They also offer a wide range of functionality so today we’re providing a round-up of the top resources you need to get the most out of Shopify and utilize it to the max. The list covers everything from the very basics you need to know to get started, all the way to coding and scripting for advanced design, as well as some marketing and SEO. So whether you are just … [Read more...]

How To Set Up An Online Store For Under $600

You and me, we are all little guys. We aren’t Amazons, eBays, or Walmarts. But honestly? We would never wanna be those guys. Amazon, eBay, and Walmart are all machines. We are people. And you know what? People love to buy from people. So even if we don’t have the multi million dollar budgets those guys have, we have an asset that those guys don’t. We care. We care about each and every customer. We care about our business, because it is the result of our blood, sweat, and tears. And that’s … [Read more...]

How To Choose An SEO-Friendly Shopping Cart

While Google has nearly 200 ranking factors, most of which are really out of our control, there are a handful that we do have some control over. Optimizing these factors for search engines will have a big payoff in our SEO efforts. Let’s dive in! Title tags: These are the most important as they tell Google what a particular page is about. Your eCommerce platform MUST let you customize title tags for each product, category, and page. Heading tags: These are also really important in … [Read more...]