[Infographic] A Roadmap of 19 Ecommerce Marketing Strategies

The most challenging part of running an online store is not setting it up, but it’s how to market it. There are tons of ways you can go about marketing, from SEO, PPC, and even YouTube videos.

Having a solid marketing strategy is crucial to succeeding in online business. What’s more important is that you need to strike a balance between your marketing strategies – you don’t want to put all of your eggs in one basket.

You can think of eCommerce marketing as a roadmap. If you just go down one street, you won’t make it to your destination. You have to follow the entire route to reach your goal.

To help you make sense of eCommerce marketing, I’ve put together an infographic and an eBook in which I’ve listed 19 strategies that you should implement to make the most of your outreach and marketing efforts.

Click on the image below to see a larger, clearer version:

Click here to see a larger version of the infographic.

Build a strong base road: 1)	Market Research – make sure there is demand for your product and find out who your customer is 2)	Content Marketing – build a strategy and plan to write and curate content that appeals to your customers SEO Avenue: 3)	On Page Optimization – before starting any kind of external SEO, make sure you have a plan for optimizing your own pages first: Titles, headings, content, and images 4)	Guest posting – Guest posting isn’t dead – only the spammy distant cousin is. This is still one of the best ways to get a good contextual link 5)	Link Building – building relevant links from directories and resource pages makes for a nice, diverse link profile that Google doesn’t find suspicious Email Marketing Park: 6)	Email Marketing – Email is one of the best ways to communicate with customers – if you aren’t using it, you are missing out PPC Boulevard: 7)	Google Adwords - Google Adwords is a great way to get your store off the ground fast by driving targeted traffic. It’s a money pit if you don’t use it properly, though 8)	Product Listing Ads - PLAs are a more shopping centric version of Adwords – costs are much lower and conversions are higher, too 9)	Comparison Shopping Engines – Websites like Nextag, PriceGrabber, and Shopzilla work really well for some merchants and drive cheap, commercial traffic 10)	Facebook Ads - Facebook Ads are an excellent way to build your email list or fan base that you can develop Social Media Lane: 11)	Social Media Profiles - Having profiles on Twitter, Facebook, and Google+ helps you communicate more with your customers and build brand awareness 12)	Pinterest – Pinterest gets its own mention because it’s highly effective at driving sales through “visual” sharing 13)	Product Reviews – Product reviews are effective for creating awareness for a new product, preferably your own brand 14)	Contests and Giveaways – Just like product reviews, but more effective to get social followers and emails 15)	Growth Hacking – Growth hacking is a combination of all the above strategies put together, and the most powerful of them all Everything Else Parkway: 16)	Video Marketing - LuxyHair built a million dollar plus business just using YouTube. ‘Nuff said. 17)	Affiliate Marketing – Affiliate marketing might eat into profits, but it’s nice to get an extra sale here and there 18)	Forums and Q&A Sites – Give people looking for the very solution you are providing exactly what they want on forums, but don’t be a spammer 19)	Related Industries – Approaching a store in a related market can help foster a “you scratch my back, I scratch yours” relationship

eBook

In my 42 page eBook, “The RIGHT Way To Do Ecommerce Marketing”, I talk about each of these 19 strategies in further detail, help you prioritize your marketing efforts, and show you how to best utilize each one. I’ve also included a large list of resources that you can refer to for learning more about each strategy.

To download the eBook for FREE, fill out the form below to request a copy and I’ll send you one right away!

Some of the things you will learn are:

  • Why you need to have a blog for your online store
  • On-page SEO optimization
  • Why you are missing out if you aren’t doing email marketing
  • When you should and shouldn’t do reviews on other blogs
  • And much more!

Conclusion

Ecommerce marketing isn’t hard – it’s just a lot of effort and work, that if you do properly, will pay off big time. If you don’t have time to go through all of the points on the infographic, here are the main strategies that you NEED to implement, even if you can’t do the rest:

  • Content marketing
  • SEO
  • PPC advertising
  • Email marketing
  • Social Media profiles

Implementing just these strategies themselves will create a solid foundation for your online store. Once you gain some traction with these, you can branch out into other strategies as well for a more rounded approach.What strategies have you found to have the highest return? Please share with us in the comments!

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  • Which marketing strategies you HAVE to implement
  • The potential each strategy holds
  • Where to learn more about each strategy

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Comments

  1. Thanks Shabbir for the article. I saw the roadmap article on theartofthename.com and followed the link here to your site. I subscribed to your ebook and newsletter. I am in the process of launching a few ecommerce sites of my own so this information should be relevant. I look forward to reading your posts and ebook.

  2. I like your infographic concept: it’s like getting to know all the neighborhoods in your town by exploring each one. Looking forward to the ebook. I just created a new Facebook page today called Iloveecomm as a place where those of us who want to improve our ecomm knowledge can share helpful posts and links. I’m going to put this one on now.

    • Hey Carole,

      Thanks for the kind words and for the share on your Facebook page! For now, the eBook is what I had showed you earlier(with a few mods), but I’ve taken your suggestion and in the near future, look forward to some really in-depth posts on things like SEO and PPC.

  3. Thank you very much Shabbir, all clear ideas

  4. Ecommerce websites have evolved, like how man evolved from apes! From oscommerce to magento’s latest edition of 1.8 it has been a very long journey for the ecommerce experts http://www.enlighteneditdevelopment.com/.

    We have seen the good and the bad both, the lack of search engine friendliness, browser compatibility issues, issues with payment and shipping methods! The current edition of magento has overcome all and is a best possible solution for medium and large enterprises, having said that not all can handle magento, only experts like Enlightened It Development can do that.

  5. Great marketing strategies :)…. i will surely follow them for http://www.mobilyletna.cz/

  6. Best ecommerce marketing techniques and strategies and its very helpful resource business people like me.

  7. Guest posting is doing better than ever because Google started targeting the spam and what’s now left is mostly good.

    You need links from everywhere (except bad neighborhoods of course) to have a healthy link profile: articles directories, blog comments, web 2.0, facebook, profile pages, forum signatures, etc. Every link counts and the more diversity there is the better.

    I like your ecommerce marketing roadmap! Thanks for taking the time to create it!

Trackbacks

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