HTML & CSS for eCommerce store owners

If you own an ecommerce store(or are planning to in the future) and you don't have much experience with coding or design, you know that one of the biggest hassles we face is making design changes to our websites. HTML and CSS, at a cursory glance, can seem really, really intimidating. Lucky for us, we don't have to build websites from scratch, so we don't need to do a college level course in web design to tweak our stores. We just have to know the right things. So I present to you: The … [Read more...]

5 Problems With Drop Shipping And How To Overcome Them

Drop shipping is a great business model if you want to be location-independent, don't want the hassle of managing inventory, and want to be able to run your entire business from an iPad or a laptop. A lot of online businesses drop-ship - some may rely on it completely, and some may use it for a part of their catalog - so it definitely works as a business model, but it does have its fair share of challenges. Challenge 1: Low profit margin Unlike a regular wholesaler that would sell you their … [Read more...]

50 of the Best Shopify Resources

This is a guest post by Nima Patel of Lettuce Shopify is an incredible ecommerce tool for for small to mid-size businesses. They also offer a wide range of functionality so today we’re providing a round-up of the top resources you need to get the most out of Shopify and utilize it to the max. The list covers everything from the very basics you need to know to get started, all the way to coding and scripting for advanced design, as well as some marketing and SEO. So whether you are just … [Read more...]

[Infographic] A Roadmap of 19 Ecommerce Marketing Strategies

The most challenging part of running an online store is not setting it up, but it's how to market it. There are tons of ways you can go about marketing, from SEO, PPC, and even YouTube videos. Having a solid marketing strategy is crucial to succeeding in online business. What's more important is that you need to strike a balance between your marketing strategies - you don't want to put all of your eggs in one basket. You can think of eCommerce marketing as a roadmap. If you just go down … [Read more...]

Online Business [And Life] Lessons From Barney Stinson

Happy 2nd day of the new year, everyone! I was just reading through an excellent post by Richard Lazazzera on a list of things entrepreneurs need to do in the New Year, and a behemoth post by Billy Murphy on how to accomplish your New Year goals. I highly recommend checking them both out. As for my "to-do list" and goals to accomplish, naturally, I'd like to further my online store, as well as develop Bootstrapping eCommerce into a thriving community. You guys are the best - your shares, … [Read more...]

The Story Of David And Goliath(Or All Of Us Vs. Amazon)

Normally, I don't listen to audiobooks, preferring to read, but a few days ago, I was listening to a podcast and heard about a free one-month, one-book trial of a service called Audible. I thought, "what the hell," this is something new, and I'm getting a free book, so let's give it a shot. I signed up, installed the app on my phone, and downloaded Malcolm Gladwell's newest book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. The link, by the way, goes to Amazon's … [Read more...]

Getting More Email Subscribers To Your Ecommerce Store

As online store owners, we are obsessed with getting traffic. I know I am. Every day, I open up my analytics and smile as I look at my vanity metrics. Traffic sources. Organic traffic. Direct traffic. Referral traffic. Time on page. Bounce rate. Then, as a by-the-way, I have a look at conversions. Yikes! It's nowhere near what I want it to be. When I look at the overall percentage of new visitors, it's startlingly high. This is both a good thing and a bad thing. It's good … [Read more...]

The Link Builder’s Work Week

This post is a follow-up to my last one, 50 ways to build links to an ecommerce store. A giant list of 50 ways to build links is awesome, but at the same time, incredibly overwhelming. Heck, I was overwhelmed as I wrote it, so I can only imagine how overwhelming it would be to actually put each and every one into action. If you try to do all of that at once, YOU WILL GET BURNED OUT. And getting burned out is bad. Very, very, bad. As an eCommerce bootstrapper, you must, must be prepared for … [Read more...]

50 Actionable Ways To Build Links To Your eCommerce Store

We've all seen this type of post before, right? 101 Ways To Build Backlinks. 32 White Hat Ways To Build Inbound Links. By far, my favorite on is on PointBlank SEO at Link Building Strategies: The Complete List. Plain awesome. But... Do you know what bugs me about these posts? None of them are tailored to multi-product eCommerce stores! Enter Bootstrappers. May I present: a giant list of link building techniques, all tailored specifically to eCommerce stores using a shopping … [Read more...]

How To Set Up An Online Store For Under $600

You and me, we are all little guys. We aren’t Amazons, eBays, or Walmarts. But honestly? We would never wanna be those guys. Amazon, eBay, and Walmart are all machines. We are people. And you know what? People love to buy from people. So even if we don’t have the multi million dollar budgets those guys have, we have an asset that those guys don’t. We care. We care about each and every customer. We care about our business, because it is the result of our blood, sweat, and tears. And that’s … [Read more...]