How You Can Generate More Profit Using Google’s Dynamic Search Ads

This is a guest post from Eyal Reich of StoreYa Here at StoreYa we manage an ads budget of ~$1M per month using the Traffic Booster. Advertising on Google AdWords and competing with the big players out-there can be hard. This is the reason we decided to share with you in this post some valuable information that will help you win the AdWords game! If you haven’t started using AdWords Dynamic Search Ads yet, you’re missing out on heaps of targeted traffic for your online store. In a … [Read more...]

Ecommerce Fraud Prevention – How To Protect Your Business

Back when Fish Finder Source was an ecommerce store, there was one period of time where I received a ton of fraudulent orders. Unfortunately, I was new to this then, and in the excitement of receiving orders, I fulfilled them without really vetting them. As a result, I received a string of chargebacks that nearly meant losing my business. A chargeback is when someone calls their bank or credit card company and informs them that they don't recognize a charge on their statement. Here's an … [Read more...]

How To Drive Ecommerce Sales Using Quizzes

This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your customers and visitors. In this post, JP will show you how one store is implementing quizzes successfully, and how you can design your quizzes for the most relevance and interaction with … [Read more...]

14 Ideas For Your Store’s Blog

A solid content strategy is really key for running a niche online store. A powerful blog will drive traffic and ultimately sales, too. Just yesterday, for example, I received a phone call from a lady who found my store through a particular article and had some more questions. I closed the sale! The point here is if I can have 10s, if not 100s of other helpful blog posts and articles, there is so much more traffic that is just waiting to come to my store. One problem does come up, … [Read more...]

Ecommerce SEO: The Complete How-To

Who is this guide for? This guide is all about SEO - I've tried to take everything that you and I - as online store owners - need to know about SEO and present it here in a simple, easy-to-understand format. I've also tried to make the guide as actionable as possible, so you can start applying what you learn right away. SEO can seem daunting - but it shouldn't be. It's more like a regular process, and should be regarded as part of your business, not something you do on the side. If you are … [Read more...]

Instagram Marketing For Ecommerce: 15 Experts Share Their Tips

As part of documenting how I am building my new online store, I am trying to experiment with stuff I haven't tried before - one thing that I really want to get a hold on(and you guys should too) is marketing on Instagram. Instagram is HUGE, and I've seen some businesses really kill it on Instagram. What really appeals to me is the incredibly visual and image-focused nature of Instagram - plus a really neat mobile interface. This makes marketing visual items like apparel and accessories very … [Read more...]

Setting Up My Online Store

Now that I've chosen my niche, it's time to set up my store. After a few trials and errors, I've decided to do things a little bit differently this time. I think the biggest fear I used to have at the back of my mind was the fear of losing money if the business went sour. If you're into "The Secret" and "Think And Grow Rich", you'll recognize that mindset as a terrible one. And while I'm not really sure of the science behind what effect a positive mentality has on your business(if there … [Read more...]

How I Chose The Niche For My New Online Store

When it comes to selling online, the first question that does(and should) come to mind is what to sell online! It's quite probably the hardest part of starting a store, and if this step is executed correctly, you've already won half of the battle. However, picking something to sell online is kind of like playing Jenga. There are no "perfect" niches, but you have to find one where you can sacrifice certain things(remove Jenga blocks) and still keep the tower upright! Nearly a year after … [Read more...]

How I Developed My First Ecommerce App

Ecommerce has evolved from the simple cart-checkout of the 1990s to a booming ecosystem full of apps and addons that enhance your selling and your buyer's buying experience. When Fish Finder Source used to be an online store, it was running on Bigcommerce. I chose Bigcommerce for that particular store because I was going to carry a lot of inventory and needed many levels of categories and subcategories: a feature that is easily doable using Bigcommerce. The idea I carried lots of … [Read more...]

How To Validate Your Ecommerce Business Idea

This is a guest post by Travis Newton, the Commerce Dude When it comes to ecommerce or business in general people tend to think “Hey, I’ll come up with a kick ass business plan, research the market, put up my store and I’ll make money by the truck load.” Now I’m not saying not to do any market research; but one of the fastest most effective methods to see if you actually have a viable product is through validation. What is validation you ask? It’s getting your potential customers to pay for … [Read more...]