The Story Of David And Goliath(Or All Of Us Vs. Amazon)

Normally, I don't listen to audiobooks, preferring to read, but a few days ago, I was listening to a podcast and heard about a free one-month, one-book trial of a service called Audible. I thought, "what the hell," this is something new, and I'm getting a free book, so let's give it a shot. I signed up, installed the app on my phone, and downloaded Malcolm Gladwell's newest book, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. The link, by the way, goes to Amazon's … [Read more...]

Getting More Email Subscribers To Your Ecommerce Store

As online store owners, we are obsessed with getting traffic. I know I am. Every day, I open up my analytics and smile as I look at my vanity metrics. Traffic sources. Organic traffic. Direct traffic. Referral traffic. Time on page. Bounce rate. Then, as a by-the-way, I have a look at conversions. Yikes! It's nowhere near what I want it to be. When I look at the overall percentage of new visitors, it's startlingly high. This is both a good thing and a bad thing. It's good … [Read more...]

50 Actionable Ways To Build Links To Your eCommerce Store

We've all seen this type of post before, right? 101 Ways To Build Backlinks. 32 White Hat Ways To Build Inbound Links. By far, my favorite on is on PointBlank SEO at Link Building Strategies: The Complete List. Plain awesome. But... Do you know what bugs me about these posts? None of them are tailored to multi-product eCommerce stores! Enter Bootstrappers. May I present: a giant list of link building techniques, all tailored specifically to eCommerce stores using a shopping … [Read more...]

How To Set Up An Online Store For Under $600

You and me, we are all little guys. We aren’t Amazons, eBays, or Walmarts. But honestly? We would never wanna be those guys. Amazon, eBay, and Walmart are all machines. We are people. And you know what? People love to buy from people. So even if we don’t have the multi million dollar budgets those guys have, we have an asset that those guys don’t. We care. We care about each and every customer. We care about our business, because it is the result of our blood, sweat, and tears. And that’s … [Read more...]

Should Small eCommerce Guys Even Invest In SEO Anymore?

If you’ve been in the business of developing websites and marketing them for a while, you probably yearn for the “golden days” of SEO. A world with no pesky Penguins or Pandas. A world where you could put up a website, write two or three articles, spin them into 100s, have a software submit those articles to thousands of websites, and be ranking on page one in no time. Those were the days, right? It was also really easy for small e-commerce merchants to get ranked, too. Just put up a site, … [Read more...]

How To Choose An SEO-Friendly Shopping Cart

While Google has nearly 200 ranking factors, most of which are really out of our control, there are a handful that we do have some control over. Optimizing these factors for search engines will have a big payoff in our SEO efforts. Let’s dive in! Title tags: These are the most important as they tell Google what a particular page is about. Your eCommerce platform MUST let you customize title tags for each product, category, and page. Heading tags: These are also really important in … [Read more...]