The Email Marketing Opportunity You May Be Ignoring

This is a guest post by Ed Hallen of Klaviyo, an email marketing platform for ecommerce merchants Did you know that welcome emails have a 60-80% open rate? Considering that newsletters average a 20% open rate, you don’t have to be a “glass half full” kind of person to realize how impressive that is. And yet, consider what most welcome emails are like. They are usually bland, transactional, brandless messages confirming your subscription and maybe - MAYBE - tossing you a 10% coupon … [Read more...]