Ecommerce SEO: The Complete How-To

Who is this guide for? This guide is all about SEO - I've tried to take everything that you and I - as online store owners - need to know about SEO and present it here in a simple, easy-to-understand format. I've also tried to make the guide as actionable as possible, so you can start applying what you learn right away. SEO can seem daunting - but it shouldn't be. It's more like a regular process, and should be regarded as part of your business, not something you do on the side. If you are … [Read more...]

Instagram Marketing For Ecommerce: 15 Experts Share Their Tips

As part of documenting how I am building my new online store, I am trying to experiment with stuff I haven't tried before - one thing that I really want to get a hold on(and you guys should too) is marketing on Instagram. Instagram is HUGE, and I've seen some businesses really kill it on Instagram. What really appeals to me is the incredibly visual and image-focused nature of Instagram - plus a really neat mobile interface. This makes marketing visual items like apparel and accessories very … [Read more...]

Pinning and Posting To Profitability With Carole Rains Of Rustic Artistry

Social media marketing is a very important part of any well-rounded marketing strategy. In fact, if you aren't doing it, you are missing out on a big, big opportunity to connect with your customers. When customers visit your store, they are visiting a business - and they are usually very business-like in the manner. When they interact with your social media accounts, they are interacting with a person. Companies that have better social media presences have much better branding and relations … [Read more...]

[Infographic] A Roadmap of 19 Ecommerce Marketing Strategies

The most challenging part of running an online store is not setting it up, but it's how to market it. There are tons of ways you can go about marketing, from SEO, PPC, and even YouTube videos. Having a solid marketing strategy is crucial to succeeding in online business. What's more important is that you need to strike a balance between your marketing strategies - you don't want to put all of your eggs in one basket. You can think of eCommerce marketing as a roadmap. If you just go down … [Read more...]