How to Optimize a PPC Campaign

Note from Shabbir: In an earlier post, I had written about how I set up my PPC campaign for my store, and Dennis from Store Growers was kind enough to give some constructive criticism on how I went about things. Since then, Dennis has helped me optimize my campaign to try and make the best of the situation. In this post, Dennis shows you what to do with a PPC campaign after it has been running for a while. By this time, a campaign will have gathered enough data to show you something … [Read more...]

How I Set Up My PPC Campaign(and what’s next)

Now that my store is launched, I have to drive some initial traffic to it. Unfortunately, for a site this new, there won't be any significant organic traffic in the immediate future, so to get started, I decided to use paid advertising. I'm using paid advertising for two reasons: It will help me validate my niche and start to get an idea of what exactly my customers want Hopefully, I can optimize the campaign into a permanent, profitable traffic source that I can keep running Before … [Read more...]

Selling with Google Adwords on a tiny budget

This is a guest post by Dennis Moons. Dennis is an experienced adwords marketer, and he has also written a really nice post on r/entrepreneur which you can see here. I really liked what Dennis had to say in the reddit post, so when he approached me for a guest post, I didn't hesitate at all. Enjoy! Increasing sales with an online advertising campaign can seem like a daunting task for online store owners. It is indeed challenging to create campaigns that work. Most companies spend a lot of … [Read more...]