Free shipping is a huge factor in reducing the number of abandoned carts and increasing your overall conversion rate. The conventional wisdom for free shipping on ecommerce stores(especially drop ship stores) is to have a rule of sorts – all purchases above X amount receive free shipping.
I’ve experimented with a lot of ways to make this work on BigCommerce, and the default options they have(and talk about in their support pages) are not the best.
Method 1 – Create a discount rule
Here, you go to your Bigcommerce control panel, click Marketing=>Discount Rules, and set up a discount rule where X amount of purchase means free shipping. This is fine if you ONLY target local customers, and you are sure as hell that you won’t get international orders. If you DO get an international order, the same rule will apply, and you’ll end up having to convince a customer that they actually need to pay an extra $60 for shipping. Not fun.
Method 2 – Create a coupon code
You can also create a coupon code that you ask customers to enter at checkout. This coupon code would work when your conditions are met – and you can also filter by shipping methods and shipping locations. The upside of this method is that people may find the code from elsewhere and end up buying from you. As for the customers that are already on your site, you can provide the code upfront.
In your template editor, go to “checkout_express.html” – or “checkout.html” if you use multi page checkout – and locate this code:
It may also look like this: <h1>%%LNG_SecureCheckout%%</h1>
Immediately below that code, add the following:
<p style = width:100%; text-align:center; border: 1px solid black;>Orders over [amount] get free shipping! Use promo code [code] during checkout</p>
Voila – you are done. That was easy, wasn’t it?
Do you use another method to set up free shipping? Let me know in the comments!
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