Making $5996.13 In 50 Days Selling On Amazon FBA

fulfillment by amazon

It was inevitable, really.

What was, you ask?

Jumping on the FBA bandwagon selling white label products. Fulfillment By Amazon is quite possibly the greatest thing to happen to ecommerce since, well, ecommerce itself. I had been reading/hearing about it for quite a while now but I only recently took the plunge.

My first product was a dud, and my second product is doing well…so far. In this post, I’d like to tell you about how I researched and launched my first product, and the mistakes I made. I’ll also tell you about my second product(the one that made me $5996.13).

Why is FBA so great?

In case you aren’t familiar with FBA, it is a service provided by where you can send your products to Amazon’s warehouses and they will stock, pack, ship, and even process returns for you. Your products will appear in Amazon’s catalog, and since Amazon is doing the fulfillment, Prime members can enjoy free 2-day shipping.

The really awesome thing about FBA over selling products solely from your own store is that FBA really levels the playing field.

On your own store, you have to build trust with your customers – something Amazon already has. With FBA, you are piggybacking on Amazon’s trust.

On your own store, there’s no way you can compete with Amazon Prime and the ease of returns they offer. With FBA, you automatically offer Prime and the customer service that comes with it.

On your own store, it is a struggle to bring qualified buyers to it. With FBA, you have access to the millions of buyers already visiting Amazon.

With these three things taken care of, your ability to succeed will depend on a few things:

  • How well you select your product(s)
  • How well you can write your descriptions are promote your products on Amazon itself
  • How well you can get reviews for your products
  • How well you can position yourself in Amazon’s listings

Early on, I had experimented with buying some wholesale lots and selling them on Amazon. In these cases, it would be a competition for the buy box and a price battle. It was a good experience, and a good way to dip my toes into Amazon, but it was not a sustainable nor scalable idea.

To really get going on Amazon, you need to have a white-label product.

A white-label product is a product carrying your own brand. These products are usually available from wholesalers, but you apply your own brand to them. The benefits of white-labeling are that you no longer have to compete for the buy box – you have your own independent listing on Amazon.

This means that for every good review your product gets, your listing’s standing improves. Every sale you make directly influences your position in Amazon’s Best Sellers.

My first product on Amazon

So I began researching my first product on Amazon. I was looking around in the top 100 products in most of the categories, and one thing that caught my eye was silicone baking products. Cups, mats, utensils. They were everywhere!

I saw that there were many listings for silicone baking mats, and each listing had 100s of reviews. This told me that baking mats were probably selling like crazy!

And they were.

But – one thing I didn’t glean from it at the time was that 100s of reviews on 100s of listings meant that the market was crazy competitive.

I went through a few pages of the best-selling baking mats on Amazon, and saw that they were all pretty much the same. So I had the brilliant idea of making a mat which had circles printed on it so you could evenly space out cookies.

Getting caught up in the excitement of actually launching a product, I failed to check whether or not there were other products like mine(there were). I thought that my circles would set me apart from the hundreds of other mats out there, and that would be enough for me.


Baking mats are a “me, too” product

I sourced a product from Alibaba, got in touch with the manufacturer and ordered a sample. Shipping was through DHL, so it reached me pretty fast, and I excitedly opened the package. I used the product that night for baking something, and it was pretty good!

The next thing I did was open up Photoshop and make a proper design for the mats. I spaced out the circles, added a border, and added a logo for my brand. A few more emails back and forth with the manufacturer and I was all set. I placed my first order for 100 units, and within a month, I had 100 sets of baking mats waiting to be shipped to Amazon.

While I was waiting for the mats, I took product photos and created a listing on Amazon. As soon as the mats reached Amazon, they were live and for sale! I was so excited!

Of course, there were 100s of other products to compete against, so the first thing I did was try and get some reviews. After getting some reviews, I pulled the trigger and started an Amazon Sponsored Listings campaign.

Sales were very, very slow. My product was competitively priced, but the cost of advertising was just killing my margins. Since there were so many other people selling the same thing, PPC costs were ridiculous. Pretty soon, I had to shut off the campaign – it just was not cost effective to sell these mats.

As of this writing, I still have 47 mats sitting in Amazon’s warehouses.

Lessons learned

This failure really set me up for doing better on my next product. Some key takeaways from this whole endeavor that I want you to have are:

  • Only bite off what you can chew. The baking mats market was far too saturated for a new seller to go up against. Even though competition is healthy and a good thing, going after a market that is just too competitive is not feasible until you are an established seller and willing to take on bigger risks.
  • If you are unsure, place a smaller order for your first product. That way you won’t have too much capital tied up in a dud. These mats cost me $700. No big deal for a business venture.
  • Getting reviews should be your biggest priority! I got a few reviews to start with, but after that, I just assumed they would come as I made more sales. Nothing happens automatically!
  • Try to find a product that is selling well, but not everyone is selling.
  • Don’t get bogged down by one failure! Think of it as education instead 🙂

My current product

My second product(which I am still selling) is doing much better than the baking mats. I went through pretty much the same steps as before as far as researching, sourcing, and listing on Amazon. The only difference is that I tried to go for something a little less competitive and cutthroat.

I also started listening to Scott Voelker’s The Amazing Seller Podcast. I learned a ton of things from him, and the tips and advice he shares is transparent and actionable.

I placed an initial order for 600 units(that was the MOQ – minimum order quantity), and the product went for sale in early December. As of now, I’ve sold most of that initial order, and I’ve also placed an order for a second consignment.

This is a snapshot of my Amazon sales from the beginning of December to date.

sales numbers

sales snapshot

The spike in the middle was due to the Christmas rush, but as you can see, sales have stabilized even after Christmas throughout January. Some of the sales were of older wholesale products I had bought, but most are of my new product.

This snapshot is the gross revenue – from that, I’ll have to take out the cost of the product and advertising costs.

I’m pretty happy with the way this product is turning out, and I’m also looking for other products, too.

In future posts, I’ll take you through the exact process of researching, sourcing, listing, and selling on Amazon FBA. I hope I was able to show you the amazing potential Amazon FBA has.

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If you have any questions or comments, I’d love to hear from you.



  1. Hazrienne says:

    Assalamualaikum Shabbir,

    Nice article! It just gives me some idea on how to start my own FBA soon. Question on your first product – mats, did you make any adjustments on the price with your competitor? does it have any impact or better sales?. All the best with your FBA venture.

    • I found that raising the price actually improved sales.

      • Yes, it does, more than not. As humans our brains are wired through years of buying that ‘if it cost more it must be better’ = ‘our perception in the value of a dollar’ So…when you try to out price your competition to increase your sales volume by lowering the sale price it actually backfires on you majority of the time. So…as a lot of us already know from experience as Shabbir demonstrated when attempting to out price the competition, be sure you’re Not the lowest priced out there. Also….you, I and most other buyers like choices/variety, so it helps to have a few different models of a product with varied price ranges for our customers to choose from and of course your conversions increase respectably as well.

  2. Thanks a lot, useful for new and existing seller like me to remind what i do wrong in pass.

  3. very interesting to hear about your experiences Shabbir. Seems like you’re onto something, good luck 🙂

  4. Very interesting! I also tried to start a non-FBA store with silicone baking supplies. It seemed like a good idea at the time, but it wasn’t. Looking forward to the next post!

  5.’s strategy is to work with our customers to enhance the homes and projects of consumers in North America by providing a wide selection of products that are innovative

  6. Thank you Shabbir for publishing this great post. I can really learn something from your mistake which I will avoid at all cost. Anyway, thanks for the share.

  7. Hi Shabbir thanks for sharing your experience with amazon FBA, Seems like a good one to try for it to sell products with amazon fullfilment

  8. Hi Shabbir,
    You’ve got a very useful information here. Specially the lesson learned part. Here in India Amazon has made very strong regulations for the FBA program which really are hard to manage. However, as an e-tailer myself, I think it is important for the quality as well. Revenue, it definitely increase provided the number of products are in a fine count and the seller is serving the right niche.
    It is very informative post, thanks for sharing 🙂

  9. After reading this post, I can confidently say that this format will transform how retail market in different parts of the world works. Thanks for sharing such insights, which are often hard to get access to. Look forward to reading more posts like this in the future. Best of Luck 🙂

  10. Congrats on your sucess! I have yet to jump on the FBA band wagon, but I think I may very soon. I’m looking forward to updates!

  11. Hey Shabbir,

    Just wondering how you go about getting reviews on the products. You mentioned it was one of the hardest parts, but also the most crucial for encouraging others to order.

    Is there any trick to automating it?


  12. Great Story, Simply Loved That and Best Wishes For Your Future Success

  13. Congrats on your success! I have yet to jump on the FBA band wagon, but I think I may very soon. I’m looking forward to updates!

  14. Very insightful, Shabbir. It will really help me out when I finally launch my own FBA business on Amazon. I’m still at the research and sourcing phase so to speak.

    It’s great that you mentioned tips on how to deal with overly saturated markets. Sometimes, you just have to research real hard to find out how much others are selling one particular product. It takes a lot of time, but as for myself I am using a great tool called Amzpecty. I stumbled upon it when I was searching for browser tools for checking competitor quantity on Amazon, but it turned out to be real great.

  15. Reda Zalamit says:

    hey i’m about starting E-commerce to and i’m already working in amazon that what make me think to do this but i’m confused about the items that doesn’t have much important to the customer and need more time to be sold so my question is did amazon charge you more for this items

  16. Shabbier,

    Great stuff! our company specializes in white labeling, Instead of working through an Alibaba agent. Our company is Blacksmith International. We manufacture and QC inspect every unit before it leaves China. No more nightmares, untimely deliveries, product quality issues, etc. We take care of your supply chain allowing you to focus on sales and grow your business. We are actually one of only a few SHARK TANK CERTIFIED manufactures (after you land a deal on shark tank we manufacture it for you, to get costs down and quality up) We would love to help you white label!
    Best of luck!

  17. Great article, I have been thinking of selling on Amazon awhile now. Thanks for your help in making things a little clearer and more understandable.

  18. Well analyzed information, thanks for this great post.
    I really appreciate your effort you have so obviously put into this content.
    Great concept, we should design our houses more environment friendly and energy efficient.
    Really interesting post, I agree with several previous posters. I think the ipad is more for reading than writing.
    That was a pretty interesting post, will be looking forward to your future updates.
    It takes a lot of time, but as for myself I am using a great tool called Amzpecty. I stumbled upon it when I was searching for browser tools for checking competitor quantity on Amazon, but it turned out to be real great.

  19. I greatly appreciate all that’s shared on this blog Wonderful web site. Plenty of useful info here. Thanks It is more informative and useful to the readers .WoW Great information has been shared. I would like to share it with others.
    Thank you. İ visiting your blog . Nice a comments Thanks for your helpful article. Right on. It’s more informative and easy to understand. Thanks a lot such a nice guideline. Thank you for sharing excellent information.
    So…as a lot of us already know from experience as Shabbir demonstrated when attempting to out price the competition, be sure you’re Not the lowest priced out there. Also….you, I and most other buyers like choices/variety, so it helps to have a few different models of a product with varied price ranges for our customers to choose from and of course your conversions increase respectably as well.


  1. […] suggest that you check out this blog post from Shabbir Nooruddin of Bootstrapping eCommerce. In here, you could see that Shabbir was able to utilize the FBA service to earn him almost $6000 […]

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