Having a solid marketing strategy is crucial to succeeding in online business. What’s more important is that you need to strike a balance between your marketing strategies – you don’t want to put all of your eggs in one basket.
You can think of ecommerce marketing as a roadmap. If you just go down one street, you won’t make it to your destination. You have to follow the entire route to reach your goal.
To help you make sense of ecommerce marketing, I’ve put together an infographic in which I’ve listed strategies that you should implement to make the most of your outreach and marketing efforts.
Click on the image below to see a larger, clearer version:
Ecommerce marketing isn’t hard – it’s just a lot of effort and work, that if you do properly, will pay off big time. If you don’t have time to go through all of the points on the infographic, here are the main strategies that you NEED to implement, even if you can’t do the rest:
- Content marketing
- PPC advertising
- Email marketing
- Social Media profiles
Implementing just these strategies themselves will create a solid foundation for your online store. Once you gain some traction with these, you can branch out into other strategies as well for a more rounded approach. What strategies have you found to have the highest return? Please share with us in the comments!
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