Instagram Marketing For Ecommerce: 15 Experts Share Their Tips

As part of documenting how I am building my new online store, I am trying to experiment with stuff I haven't tried before - one thing that I really want to get a hold on(and you guys should too) is marketing on Instagram. Instagram is HUGE, and I've seen some businesses really kill it on Instagram. What really appeals to me is the incredibly visual and image-focused nature of Instagram - plus a really neat mobile interface. This makes marketing visual items like apparel and accessories very … [Read more...]

How I Set Up My PPC Campaign(and what’s next)

Now that my store is launched, I have to drive some initial traffic to it. Unfortunately, for a site this new, there won't be any significant organic traffic in the immediate future, so to get started, I decided to use paid advertising. I'm using paid advertising for two reasons: It will help me validate my niche and start to get an idea of what exactly my customers want Hopefully, I can optimize the campaign into a permanent, profitable traffic source that I can keep running Before … [Read more...]

Setting Up My Online Store

Now that I've chosen my niche, it's time to set up my store. After a few trials and errors, I've decided to do things a little bit differently this time. I think the biggest fear I used to have at the back of my mind was the fear of losing money if the business went sour. If you're into "The Secret" and "Think And Grow Rich", you'll recognize that mindset as a terrible one. And while I'm not really sure of the science behind what effect a positive mentality has on your business(if there … [Read more...]

How I Chose The Niche For My New Online Store

When it comes to selling online, the first question that does(and should) come to mind is what to sell online! It's quite probably the hardest part of starting a store, and if this step is executed correctly, you've already won half of the battle. However, picking something to sell online is kind of like playing Jenga. There are no "perfect" niches, but you have to find one where you can sacrifice certain things(remove Jenga blocks) and still keep the tower upright! Nearly a year after … [Read more...]

Selling with Google Adwords on a tiny budget

This is a guest post by Dennis Moons. Dennis is an experienced adwords marketer, and he has also written a really nice post on r/entrepreneur which you can see here. I really liked what Dennis had to say in the reddit post, so when he approached me for a guest post, I didn't hesitate at all. Enjoy! Increasing sales with an online advertising campaign can seem like a daunting task for online store owners. It is indeed challenging to create campaigns that work. Most companies spend a lot of … [Read more...]

How I Developed My First Ecommerce App

Ecommerce has evolved from the simple cart-checkout of the 1990s to a booming ecosystem full of apps and addons that enhance your selling and your buyer's buying experience. When Fish Finder Source used to be an online store, it was running on Bigcommerce. I chose Bigcommerce for that particular store because I was going to carry a lot of inventory and needed many levels of categories and subcategories: a feature that is easily doable using Bigcommerce. The idea I carried lots of … [Read more...]

How To Validate Your Ecommerce Business Idea

This is a guest post by Travis Newton, the Commerce Dude When it comes to ecommerce or business in general people tend to think “Hey, I’ll come up with a kick ass business plan, research the market, put up my store and I’ll make money by the truck load.” Now I’m not saying not to do any market research; but one of the fastest most effective methods to see if you actually have a viable product is through validation. What is validation you ask? It’s getting your potential customers to pay for … [Read more...]

The Three Approaches To Online Businesses

I've been at this for quite a while now. I think I've been working on building full-fledged ecommerce businesses for at least 3 years, and I've been documenting what I've learned and am learning for a little over a year. That and by following other thought leaders in the ecommerce and online business space, I've seen that there are a few approaches that you can take to building businesses online. There is no correct approach - it's a matter of what you want to do and the amount of time and … [Read more...]

Lessons In Conversion Optimization

Back when Fish Finder Source was an online store, I had built the site to receive a pretty decent amount of traffic, but conversion rates were dismal at best. I tried almost everything to improve the conversion rate, including the standard fare of: Adding trust symbols such as SSL seals and PayPal verified seals Eliminating extra buttons and fields from the checkout Making it a one step checkout Making the site ridiculously easy to use Offering free shipping Displaying trust … [Read more...]

Pinning and Posting To Profitability With Carole Rains Of Rustic Artistry

Social media marketing is a very important part of any well-rounded marketing strategy. In fact, if you aren't doing it, you are missing out on a big, big opportunity to connect with your customers. When customers visit your store, they are visiting a business - and they are usually very business-like in the manner. When they interact with your social media accounts, they are interacting with a person. Companies that have better social media presences have much better branding and relations … [Read more...]