Lessons In Conversion Optimization

Back when Fish Finder Source was an online store, I had built the site to receive a pretty decent amount of traffic, but conversion rates were dismal at best. I tried almost everything to improve the conversion rate, including the standard fare of: Adding trust symbols such as SSL seals and PayPal verified seals Eliminating extra buttons and fields from the checkout Making it a one step checkout Making the site ridiculously easy to use Offering free shipping Displaying trust … [Read more...]

Preparing Your Shipping Strategy For The 2014 Holidays

Wow, it's September already - and in just a few short months, it will be November, and time for the holiday season - and we all know what that means for us ecommerce folk! The holiday season is the most important time of the year for sellers, and when you execute your strategy correctly, it can be the most profitable time of year, too. Did you know that Cyber Monday 2013 saw a growth of 18% over Cyber Monday 2012? It's highly likely that the trend will continue to rise, so it's key to be at … [Read more...]

Picking The Right Niche With Shopify Contest Winners Drones Etc.

I hope you all are as excited about this post as I am! I had the privilege of interviewing Shopify's Build-A-Business contest winner Shawn Rowland of Drones Etc. Shawn and his partner Jonathan Baird have always wanted to start a business together. They tried three times before the fourth business - this one - took off. Shawn is a medical resident, and Jon used to work at a bank - but since the business has kicked off, Jon works full-time at Drones Etc. along with 6 employees. What really … [Read more...]

Turning My Online Store Into An Amazon Affiliate Site

Big news: Last month(April), I turned my store into an Amazon Affiliates website. I'm no longer selling my own drop-shipped goods. Instead, I'm funneling traffic to Amazon.com using affiliate links, adapting the revenue model advocated by many such as Spencer Haws and Jon Haver. This post is going to be VERY transparent - I'll be sharing Analytics and revenues, with screenshots. I was mulling over this decision for a very long time. I think it must have been for about 3-4 months before I … [Read more...]

4 Marketing Automating Mistakes That Will Cost You

Today I'm excited to bring you a guest post by Josh Ludin of NeverJobHunt.com. Josh Ludin  is a serial experimenter with various forms of making money online, and writes about his successes, and most importantly, failures at NeverJobHunt.com. He's a huge hockey fan and player, and aims to step foot on 6 of 7 continents. The ecommerce industry is quickly heading down the path of complete marketing automation. If you've been in eCommerce for the last 5 years, I'm sure you've tried multiple … [Read more...]

10 Lessons From The World’s Best Product Description

When it comes to selling online, your product descriptions are the most important factor when it comes to getting people to buy. If you walked into a traditional store and had questions, there would be a salesman there to help you choose and answer any questions. In an online store, your description has to play the role of the salesman. Have you ever heard of the saying “Learn from the best?” In online retail, as much as we may not like to admit it, Amazon has to be the best there is. With … [Read more...]

The Email Marketing Opportunity You May Be Ignoring

This is a guest post by Ed Hallen of Klaviyo, an email marketing platform for ecommerce merchants Did you know that welcome emails have a 60-80% open rate? Considering that newsletters average a 20% open rate, you don’t have to be a “glass half full” kind of person to realize how impressive that is. And yet, consider what most welcome emails are like. They are usually bland, transactional, brandless messages confirming your subscription and maybe - MAYBE - tossing you a 10% coupon … [Read more...]

10 Podcasts Every Online Store Owner Should Listen To

Podcasting is really catching on - and there is no shortage of great content being pumped out by talented individuals in ecommerce and online business, too. I enjoy podcasts because they are lively discussions - so a step up from a traditional article or blog post, and since most of these guys and gals do interviews, you get a refreshing mix of familiarity and something new, too. Long car and train rides are no longer monotonous - I just plug in my iPod and start catching up on episodes! Here … [Read more...]

How To Add A Custom Email Opt-In Box To BigCommerce

Building your email list is one of the most crucial things you can do to set up your store for success. When a customer trusts you enough to give you their email, that tells you two things: a) They like you b) They are willing to hear from you repeatedly Half the battle is already won, because your visitor is now hooked. BigCommerce stores come with Newsletter Subscribe boxes from the get-go, but to put it bluntly, they are hideous. [image] When something is buried so deep in a … [Read more...]

The Right Way To Set Up Free Shipping In BigCommerce

Free shipping is a huge factor in reducing the number of abandoned carts and increasing your overall conversion rate. The conventional wisdom for free shipping on ecommerce stores(especially drop ship stores) is to have a rule of sorts - all purchases above X amount receive free shipping. I've experimented with a lot of ways to make this work on BigCommerce, and the default options they have(and talk about in their support pages) are not the best. Method 1 - Create a discount rule Here, you … [Read more...]