This is a guest post by Scott Stone, CMO at Chargeback. Ecommerce merchants, from brand-new to industry veterans, experience chargebacks. In 2016, ecommerce will lose $6.7 billion to fraud, according to data from LexisNexis and eMarketer. Chargeback fraud and friendly fraud represent 71 percent of those losses. Unfortunately, many of these same merchants are unaware or undereducated in regards to what chargebacks are, what they mean for business operations, and the opportunities they … [Read more...]
Why You Should be Building Links For an eCommerce Website (Infographic)
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Link building is a massive part of any SEO strategy, but it’s incredibly important to eCommerce sites for exposure in both organic search and referral traffic. There are many ways to increase these crucial links to your site, but it’s also important to understand how they affect your ranking factors. Once you’ve chosen the niche for your online store, you should start looking at these ranking factors that affect how your website appears on search results. Even if you’re using one of today’s … [Read more...]
Making $5996.13 In 50 Days Selling On Amazon FBA
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It was inevitable, really. What was, you ask? Jumping on the FBA bandwagon selling white label products. Fulfillment By Amazon is quite possibly the greatest thing to happen to ecommerce since, well, ecommerce itself. I had been reading/hearing about it for quite a while now but I only recently took the plunge. My first product was a dud, and my second product is doing well...so far. In this post, I'd like to tell you about how I researched and launched my first product, and the … [Read more...]
Ecommerce Fraud Prevention – How To Protect Your Business
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Back when Fish Finder Source was an ecommerce store, there was one period of time where I received a ton of fraudulent orders. Unfortunately, I was new to this then, and in the excitement of receiving orders, I fulfilled them without really vetting them. As a result, I received a string of chargebacks that nearly meant losing my business. A chargeback is when someone calls their bank or credit card company and informs them that they don't recognize a charge on their statement. Here's an … [Read more...]
14 Ideas For Your Store’s Blog
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A solid content strategy is really key for running a niche online store. A powerful blog will drive traffic and ultimately sales, too. Just yesterday, for example, I received a phone call from a lady who found my store through a particular article and had some more questions. I closed the sale! The point here is if I can have 10s, if not 100s of other helpful blog posts and articles, there is so much more traffic that is just waiting to come to my store. One problem does come up, … [Read more...]
Ecommerce SEO: The Complete How-To
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Who is this guide for? This guide is all about SEO - I've tried to take everything that you and I - as online store owners - need to know about SEO and present it here in a simple, easy-to-understand format. I've also tried to make the guide as actionable as possible, so you can start applying what you learn right away. SEO can seem daunting - but it shouldn't be. It's more like a regular process, and should be regarded as part of your business, not something you do on the side. If you are … [Read more...]
How to Optimize a PPC Campaign
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Note from Shabbir: In an earlier post, I had written about how I set up my PPC campaign for my store, and Dennis from Store Growers was kind enough to give some constructive criticism on how I went about things. Since then, Dennis has helped me optimize my campaign to try and make the best of the situation. In this post, Dennis shows you what to do with a PPC campaign after it has been running for a while. By this time, a campaign will have gathered enough data to show you something … [Read more...]
How I Set Up My PPC Campaign(and what’s next)
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Now that my store is launched, I have to drive some initial traffic to it. Unfortunately, for a site this new, there won't be any significant organic traffic in the immediate future, so to get started, I decided to use paid advertising. I'm using paid advertising for two reasons: It will help me validate my niche and start to get an idea of what exactly my customers want Hopefully, I can optimize the campaign into a permanent, profitable traffic source that I can keep running Before … [Read more...]
