5 Problems With Drop Shipping And How To Overcome Them

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Drop shipping is a great business model if you want to be location-independent, don’t want the hassle of managing inventory, and want to be able to run your entire business from an iPad or a laptop. A lot of online businesses drop-ship – some may rely on it completely, and some may use it for [...]

50 of the Best Shopify Resources

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This is a guest post by Nima Patel of Lettuce Shopify is an incredible ecommerce tool for for small to mid-size businesses. They also offer a wide range of functionality so today we’re providing a round-up of the top resources you need to get the most out of Shopify and utilize it to the max. [...]

19 Ecommerce Marketing Strategies Roadmap [Infographic+eBook]

Build a strong base road: 1) Market Research – make sure there is demand for your product and find out who your customer is 2) Content Marketing – build a strategy and plan to write and curate content that appeals to your customers SEO Avenue: 3) On Page Optimization – before starting any kind of external SEO, make sure you have a plan for optimizing your own pages first: Titles, headings, content, and images 4) Guest posting – Guest posting isn’t dead – only the spammy distant cousin is. This is still one of the best ways to get a good contextual link 5) Link Building – building relevant links from directories and resource pages makes for a nice, diverse link profile that Google doesn’t find suspicious Email Marketing Park: 6) Email Marketing – Email is one of the best ways to communicate with customers – if you aren’t using it, you are missing out PPC Boulevard: 7) Google Adwords - Google Adwords is a great way to get your store off the ground fast by driving targeted traffic. It’s a money pit if you don’t use it properly, though 8) Product Listing Ads - PLAs are a more shopping centric version of Adwords – costs are much lower and conversions are higher, too 9) Comparison Shopping Engines – Websites like Nextag, PriceGrabber, and Shopzilla work really well for some merchants and drive cheap, commercial traffic 10) Facebook Ads - Facebook Ads are an excellent way to build your email list or fan base that you can develop Social Media Lane: 11) Social Media Profiles - Having profiles on Twitter, Facebook, and Google+ helps you communicate more with your customers and build brand awareness 12) Pinterest – Pinterest gets its own mention because it’s highly effective at driving sales through “visual” sharing 13) Product Reviews – Product reviews are effective for creating awareness for a new product, preferably your own brand 14) Contests and Giveaways – Just like product reviews, but more effective to get social followers and emails 15) Growth Hacking – Growth hacking is a combination of all the above strategies put together, and the most powerful of them all Everything Else Parkway: 16) Video Marketing - LuxyHair built a million dollar plus business just using YouTube. ‘Nuff said. 17) Affiliate Marketing – Affiliate marketing might eat into profits, but it’s nice to get an extra sale here and there 18) Forums and Q&A Sites – Give people looking for the very solution you are providing exactly what they want on forums, but don’t be a spammer 19) Related Industries – Approaching a store in a related market can help foster a “you scratch my back, I scratch yours” relationship

The most challenging part of running an online store is not setting it up, but it’s how to market it. There are tons of ways you can go about marketing, from SEO, PPC, and even YouTube videos. Having a solid marketing strategy is crucial to succeeding in online business. What’s more important is that you need [...]

Online Business [And Life] Lessons From Barney Stinson

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Happy 2nd day of the new year, everyone! I was just reading through an excellent post by Richard Lazazzera on a list of things entrepreneurs need to do in the New Year, and a behemoth post by Billy Murphy on how to accomplish your New Year goals. I highly recommend checking them both out. As [...]

Digging Through Webmaster Tools For Keyword Ideas

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I’m a big fan of Moz. For link building and competitor research, I swear by Open Site Explorer. But the crowning piece is really Moz Analytics, which is a powerful marketing tool that tracks zillions of aspects of your website and traffic. The only issue I have with it? I only use two of the paid [...]

The Story Of David And Goliath(Or All Of Us Vs. Amazon)

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Normally, I don’t listen to audiobooks, preferring to read, but a few days ago, I was listening to a podcast and heard about a free one-month, one-book trial of a service called Audible. I thought, “what the hell,” this is something new, and I’m getting a free book, so let’s give it a shot. I [...]

Getting More Email Subscribers To Your Ecommerce Store

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As online store owners, we are obsessed with getting traffic. I know I am. Every day, I open up my analytics and smile as I look at my vanity metrics. Traffic sources. Organic traffic. Direct traffic. Referral traffic. Time on page. Bounce rate. Then, as a by-the-way, I have a look at conversions. Yikes! It’s nowhere [...]

The Link Builder’s Work Week

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This post is a follow-up to my last one, 50 ways to build links to an ecommerce store. A giant list of 50 ways to build links is awesome, but at the same time, incredibly overwhelming. Heck, I was overwhelmed as I wrote it, so I can only imagine how overwhelming it would be to [...]

50 Actionable Ways To Build Links To Your eCommerce Store

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We’ve all seen this type of post before, right? 101 Ways To Build Backlinks. 32 White Hat Ways To Build Inbound Links. By far, my favorite on is on PointBlank SEO at Link Building Strategies: The Complete List. Plain awesome. But… Do you know what bugs me about these posts? None of them are tailored to [...]

How To Set Up An Online Store For Under $600

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You and me, we are all little guys. We aren’t Amazons, eBays, or Walmarts. But honestly? We would never wanna be those guys. Amazon, eBay, and Walmart are all machines. We are people. And you know what? People love to buy from people. So even if we don’t have the multi million dollar budgets those [...]