Pinning and Posting To Profitability With Carole Rains Of Rustic Artistry

Social media marketing is a very important part of any well-rounded marketing strategy. In fact, if you aren't doing it, you are missing out on a big, big opportunity to connect with your customers. When customers visit your store, they are visiting a business - and they are usually very business-like in the manner. When they interact with your social media accounts, they are interacting with a person. Companies that have better social media presences have much better branding and relations … [Read more...]

Picking The Right Niche With Shopify Contest Winners Drones Etc.

I hope you all are as excited about this post as I am! I had the privilege of interviewing Shopify's Build-A-Business contest winner Shawn Rowland of Drones Etc. Shawn and his partner Jonathan Baird have always wanted to start a business together. They tried three times before the fourth business - this one - took off. Shawn is a medical resident, and Jon used to work at a bank - but since the business has kicked off, Jon works full-time at Drones Etc. along with 6 employees. What really … [Read more...]

Turning My Online Store Into An Amazon Affiliate Site

Big news: Last month(April), I turned my store into an Amazon Affiliates website. I'm no longer selling my own drop-shipped goods. Instead, I'm funneling traffic to Amazon.com using affiliate links, adapting the revenue model advocated by many such as Spencer Haws and Jon Haver. This post is going to be VERY transparent - I'll be sharing Analytics and revenues, with screenshots. I was mulling over this decision for a very long time. I think it must have been for about 3-4 months before I … [Read more...]

10 Lessons From The World’s Best Product Description

When it comes to selling online, your product descriptions are the most important factor when it comes to getting people to buy. If you walked into a traditional store and had questions, there would be a salesman there to help you choose and answer any questions. In an online store, your description has to play the role of the salesman. Have you ever heard of the saying “Learn from the best?” In online retail, as much as we may not like to admit it, Amazon has to be the best there is. With … [Read more...]

10 Podcasts Every Online Store Owner Should Listen To

Podcasting is really catching on - and there is no shortage of great content being pumped out by talented individuals in ecommerce and online business, too. I enjoy podcasts because they are lively discussions - so a step up from a traditional article or blog post, and since most of these guys and gals do interviews, you get a refreshing mix of familiarity and something new, too. Long car and train rides are no longer monotonous - I just plug in my iPod and start catching up on episodes! Here … [Read more...]

HTML & CSS for eCommerce store owners

If you own an ecommerce store(or are planning to in the future) and you don't have much experience with coding or design, you know that one of the biggest hassles we face is making design changes to our websites. HTML and CSS, at a cursory glance, can seem really, really intimidating. Lucky for us, we don't have to build websites from scratch, so we don't need to do a college level course in web design to tweak our stores. We just have to know the right things. So I present to you: The … [Read more...]

5 Problems With Drop Shipping And How To Overcome Them

Drop shipping is a great business model if you want to be location-independent, don't want the hassle of managing inventory, and want to be able to run your entire business from an iPad or a laptop. A lot of online businesses drop-ship - some may rely on it completely, and some may use it for a part of their catalog - so it definitely works as a business model, but it does have its fair share of challenges. Challenge 1: Low profit margin Unlike a regular wholesaler that would sell you their … [Read more...]

50 of the Best Shopify Resources

This is a guest post by Nima Patel of Lettuce Shopify is an incredible ecommerce tool for for small to mid-size businesses. They also offer a wide range of functionality so today we’re providing a round-up of the top resources you need to get the most out of Shopify and utilize it to the max. The list covers everything from the very basics you need to know to get started, all the way to coding and scripting for advanced design, as well as some marketing and SEO. So whether you are just … [Read more...]

[Infographic] A Roadmap of 19 Ecommerce Marketing Strategies

The most challenging part of running an online store is not setting it up, but it's how to market it. There are tons of ways you can go about marketing, from SEO, PPC, and even YouTube videos. Having a solid marketing strategy is crucial to succeeding in online business. What's more important is that you need to strike a balance between your marketing strategies - you don't want to put all of your eggs in one basket. You can think of eCommerce marketing as a roadmap. If you just go down … [Read more...]

Online Business [And Life] Lessons From Barney Stinson

Happy 2nd day of the new year, everyone! I was just reading through an excellent post by Richard Lazazzera on a list of things entrepreneurs need to do in the New Year, and a behemoth post by Billy Murphy on how to accomplish your New Year goals. I highly recommend checking them both out. As for my "to-do list" and goals to accomplish, naturally, I'd like to further my online store, as well as develop Bootstrapping eCommerce into a thriving community. You guys are the best - your shares, … [Read more...]