Ecommerce SEO: The Complete How-To

Who is this guide for? This guide is all about SEO - I've tried to take everything that you and I - as online store owners - need to know about SEO and present it here in a simple, easy-to-understand format. I've also tried to make the guide as actionable as possible, so you can start applying what you learn right away. SEO can seem daunting - but it shouldn't be. It's more like a regular process, and should be regarded as part of your business, not something you do on the side. If you are … [Read more...]

The Link Builder’s Work Week

This post is a follow-up to my last one, 50 ways to build links to an ecommerce store. A giant list of 50 ways to build links is awesome, but at the same time, incredibly overwhelming. Heck, I was overwhelmed as I wrote it, so I can only imagine how overwhelming it would be to actually put each and every one into action. If you try to do all of that at once, YOU WILL GET BURNED OUT. And getting burned out is bad. Very, very, bad. As an eCommerce bootstrapper, you must, must be prepared for … [Read more...]

50 Actionable Ways To Build Links To Your eCommerce Store

We've all seen this type of post before, right? 101 Ways To Build Backlinks. 32 White Hat Ways To Build Inbound Links. By far, my favorite on is on PointBlank SEO at Link Building Strategies: The Complete List. Plain awesome. But... Do you know what bugs me about these posts? None of them are tailored to multi-product eCommerce stores! Enter Bootstrappers. May I present: a giant list of link building techniques, all tailored specifically to eCommerce stores using a shopping … [Read more...]