See how much money you can actually make selling t-shirts

Want to know if your shirt price makes sense?
Use this simple calculator to work out your costs, profit, and how many sales you need to hit your goals.

Know your real profit

A good t-shirt price does three things:

• Covers your costs
• Doesn’t scare off buyers
• Leaves cash in your pocket

Plug in your numbers and get a price that actually works — not just a guess.

FAQ

How do I know how much to charge for a shirt?

Add up all your costs — blank shirt, printing, shipping, and platform fees. Then tack on your profit. Most sellers shoot for a 30–50% margin.

What is a reasonable price for a shirt?

For online sales, anywhere from $19.99 to $29.99 USD is the sweet spot. Cheaper feels low quality. Higher only works with a strong brand.

What is a good profit margin for t-shirts?

You want at least 30% profit margin or $5–$10 per shirt. Less than that and you’re working for free after fees and refunds.