Print Aura is a print on demand (POD) fulfillment service focused on white-label ecommerce.
It’s designed for sellers who want a hands-off production process, with no monthly fees and straightforward integrations with Shopify and Etsy.
I’ve taken a deep look into the platform’s pricing, features, fulfillment times, and reputation to help you decide whether Print Aura is the right fit for your online store.
Why You Can Trust This Review
This review was built using both Print Aura’s own published documentation and public feedback from merchants.
I also compared Print Aura to other POD platforms based on fulfillment speeds, branding options, pricing transparency, and international shipping support.
This is an unbiased, merchant-focused breakdown. If you’re an ecommerce seller looking for a practical solution, you’ll find all of the core pros and cons clearly explained.
Print Aura Pros and Cons
Best for low-volume sellers in the US who want white label branding
Overall Rating: 3.6 out of 5
| Pros | Cons |
|---|---|
| Free to install and use | Limited to Shopify and Etsy integrations |
| White label options like neck tags and pack-ins | Poor Trustpilot reputation |
| Easy to understand shipping rates | No international tracking reliability |
| Supports rush production | No guaranteed processing times |
| No monthly fees or subscriptions | Strict file requirements with no resizing |
What Is Print Aura?
Print Aura is a US-based print on demand fulfillment service. It connects with your online store, prints products as they are ordered, and ships them under your brand.
You never have to hold inventory or manage packing. Unlike larger print on demand platforms like Printful or Gelato, Print Aura takes a more focused approach.
It only supports two major ecommerce platforms (Shopify and Etsy) and concentrates on core product categories such as apparel and mugs.
This setup works well for stores that want a lean operation without the complexity of managing global fulfillment networks or paying for features they won’t use.
Who Is Print Aura Best For?
Print Aura is best suited for:
- Small ecommerce brands based in the United States
- Etsy sellers who want branding extras like neck tags and inserts
- Store owners who prefer fixed, predictable shipping rates
- Businesses with simple product offerings and standardized artwork
What Selling Platforms Does Print Aura Integrate With?
Print Aura has a limited set of integrations, focusing only on Shopify and Etsy.
Shopify Integration
Print Aura’s Shopify app connects your product catalog and order workflow with just a few clicks. Once installed, it allows you to:
- Automatically send customer orders to Print Aura for fulfillment
- Sync product variants and images from your Shopify store
- Receive tracking updates that are automatically pushed back into Shopify
- Pay for orders using a connected payment method or manual balance
The app is free to install on the Shopify App Store, although Print Aura bills you separately for each order.
Etsy Integration
The Etsy connection is set up through Print Aura’s own dashboard. It allows you to:
- Create new listings or link existing ones
- Route Etsy orders to Print Aura automatically
- Send tracking data back to Etsy once the order is shipped
These integrations cover the basics but are not as feature-rich as the ones offered by platforms like Printify or Gelato, which support more storefronts and marketplaces.
Product Range and Printing Methods
Print Aura provides a focused catalog of popular POD products across apparel and accessories. While the selection is not extensive, it covers the most requested categories for US-based sellers.
| Category | Products Included |
|---|---|
| Apparel | T-shirts, hoodies, sweatshirts, tank tops, babywear |
| Accessories | Mugs, phone cases, tote bags, mousepads, hats |
Print Aura primarily uses direct to garment (DTG) printing for apparel. This method is standard in the industry and supports full-color designs with no minimum order quantity.
For larger prints, Print Aura offers oversized print options for an additional fee. This allows for designs that go beyond the standard chest print area, which may be useful for premium or fashion-oriented brands.
However, Print Aura does not offer services like embroidery, all-over sublimation, or advanced product personalization tools.
File Requirements and Design Workflow
Print Aura is very clear about its file handling process. If your files are not prepared correctly, your order may be delayed or returned to you for revision. The platform will not resize or edit your designs for you.
Artwork Requirements
| Requirement | Details |
|---|---|
| File Format | PNG or JPEG |
| Resolution | 300 DPI |
| Color Profile | RGB |
| Transparency | Recommended for designs with cut-out elements |
| Mockups | Must match print file size exactly |
This strict policy is different from some competitors that will scale or auto-adjust artwork to match templates.
With Print Aura, your workflow needs to be airtight from day one. I recommend using their downloadable templates for every product to avoid file mismatches.
You’ll also want to test the full order process yourself by placing sample orders before launching a product live.
Branding and Packaging
White label fulfillment is one of Print Aura’s strongest features.
Unlike other free-to-use POD services that keep branding minimal, Print Aura allows you to create a more polished unboxing experience for your customers.
Available Branding Features
- Custom neck labels with your brand logo and sizing info
- Pack-ins such as flyers, coupons, or business cards
- Return address with your business name (US address required)
- Unbranded packaging in white poly mailers
These branding options are ideal for Etsy sellers or niche ecommerce businesses that want to establish a strong visual identity.
You’ll need to ship your inserts to Print Aura’s address, and there may be handling fees for custom add-ons.
Print Aura Fulfillment Speeds
Print Aura gives clear estimates for order fulfillment timelines. However, it also includes a disclaimer that processing times are not guaranteed.
| Service Level | Processing Time | Cost |
|---|---|---|
| Standard | 3 to 5 business days | Free |
| Rush | 2 to 3 business days | $2 per item |
While the optional rush production is useful for urgent orders, Print Aura’s terms note that these timelines can vary, especially during holidays or high-volume periods.
Shipping times are in addition to processing times, and vary based on the customer’s location.
Shipping Costs and Coverage
Print Aura publishes flat shipping rates for both US and international orders. These rates make it easier to plan your margins compared to platforms that calculate shipping dynamically.
Apparel Shipping Rates
| Destination | First Item | Additional Item |
|---|---|---|
| United States | $5.00 | $1.00 |
| International | $12.00 | $1.00 |
Other Products
- Phone cases: $5.00 US / $10.80 international
- Mugs: $6.50 US / $10.00 international
Print Aura also points out that international tracking may not update after the parcel leaves the US.
This can lead to higher support requests from international customers who are unsure where their order is.
Print Aura Pricing Model
Print Aura does not charge a monthly subscription or platform fee. You only pay when you receive an order. That said, product prices are not fully listed on the public website.
To get complete pricing, you need to:
- Create a free account
- Access the internal dashboard
- Check base costs for each product
Here’s how you should build your pricing model:
- Start with the base product cost from the dashboard
- Add any applicable fees for oversized or rush printing
- Include the flat shipping cost per item
Orders are paid for using a connected payment method or prepaid account balance. Print Aura will not fulfill an order until it has been paid for.
Return Policy and Defect Handling
Print Aura’s return policy is straightforward but limited. You have 30 days from the sale date to report issues related to:
- Printing defects
- Wrong items received
- Damaged goods
They do not accept returns for customer sizing issues or delivery delays. If your customer requests a size exchange, you’ll need to place and pay for a new order yourself.
For that reason, it’s important to provide detailed sizing charts on your storefront and set realistic shipping expectations.
Reputation and Merchant Feedback
Print Aura currently holds a low public rating on Trustpilot, where complaints often mention:
- Long delays
- Lack of response from customer service
- Orders not being processed or updated in the system
At the same time, Print Aura’s Shopify App Store listing has a better average score, though reviews are fewer and more mixed.
Some users report consistent performance and reliable fulfillment, while others describe similar delays and miscommunications.
This kind of split in feedback suggests that Print Aura works best for stores with consistent, repeatable processes and low error tolerance.
If you plan to scale quickly or offer complex customizations, you may find these limitations more challenging.
Print Aura vs Other POD Platforms
If you are comparing Print Aura to other platforms, here are some key differences to keep in mind:
| Feature | Print Aura | Printful | Printify |
|---|---|---|---|
| Monthly Fees | None | Optional (for discounts) | Optional (for discounts) |
| Branding Options | Custom labels, pack-ins | Neck labels only | Varies by supplier |
| International Support | Limited tracking | Full global tracking | Varies by print provider |
| Product Range | Apparel and basics | Wide selection | Large marketplace |
| Integrations | Shopify, Etsy | Shopify, Etsy, WooCommerce, more | Shopify, Etsy, eBay, more |
| Fulfillment Speed | 3 to 5 days | 2 to 4 days | Varies by provider |
If you’re looking for a straightforward, white-label fulfillment service with no monthly fees, Print Aura offers a solid, entry-level option.
Just be aware that it doesn’t match the product range, integrations, or global infrastructure offered by more established competitors like Printful or Printify.
Final Verdict: Is Print Aura Right for You?
Print Aura is a practical POD solution for ecommerce sellers who value simplicity, low overhead, and branded fulfillment.
It’s especially well suited to US-based stores that work with a small product catalog and want to create a consistent branded experience.
However, the platform requires a high level of operational discipline. You’ll need to manage file exports carefully, set clear customer expectations, and be ready to troubleshoot issues directly. This is not a set-it-and-forget-it platform.
If you value branding and don’t mind doing a bit more work upfront, Print Aura can be a useful partner.
If you want automation, faster global shipping, or more integrations, consider alternatives like Printful or Gelato.
