How To Set Up An Online Store For Under $600

You and me, we are all little guys. We aren’t Amazons, eBays, or Walmarts. But honestly? We would never wanna be those guys. Amazon, eBay, and Walmart are all machines. We are people. And you know what? People love to buy from people. So even if we don’t have the multi million dollar budgets those guys have, we have an asset that those guys don’t. We care. We care about each and every customer. We care about our business, because it is the result of our blood, sweat, and tears. And that’s … [Read more...]

Should Small eCommerce Guys Even Invest In SEO Anymore?

If you’ve been in the business of developing websites and marketing them for a while, you probably yearn for the “golden days” of SEO. A world with no pesky Penguins or Pandas. A world where you could put up a website, write two or three articles, spin them into 100s, have a software submit those articles to thousands of websites, and be ranking on page one in no time. Those were the days, right? It was also really easy for small e-commerce merchants to get ranked, too. Just put up a site, … [Read more...]

How To Show Compelling Ads Without Paying A Dime

If you have ever used Google Adwords or Bing Ads, you know that you have to capture your customer’s attention and get them to click, all in a measly 3 lines. The First Line 25 Chars. (24) The Second Line Gives You 10 More. (33) Then You Seal The Deal In The Third (35) OhUGetURLToo.Com There is another kind of online search ad, too. Except it’s not really an “ad,” since you don’t pay for it. But you do need to EARN it. Are you catching on? It’s your website’s listing in the organic … [Read more...]

How To Choose An SEO-Friendly Shopping Cart

While Google has nearly 200 ranking factors, most of which are really out of our control, there are a handful that we do have some control over. Optimizing these factors for search engines will have a big payoff in our SEO efforts. Let’s dive in! Title tags: These are the most important as they tell Google what a particular page is about. Your eCommerce platform MUST let you customize title tags for each product, category, and page. Heading tags: These are also really important in … [Read more...]